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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 09/01/2014 16:50:57 • 3680 Views
ANALISIS SEMIOTIKA IKLAN TELEVISI MINUMAN
TEH BOTOL SOSRO VERSI SEGAR ALAMICreated by :
INDRA ( 200651024 )
| Subject: | ANALISIS SEMIOTIKA IKLAN TELEVISI | | Alt. Subject : | ANALISIS SEMIOTIKA IKLAN TELEVISI | | Keyword: | ANALISIS SEMIOTIKA IKLAN TELEVISI |
Description:
Penelitian ini bertujuan untuk menganalisis tanda-tanda yang muncul dalam iklan
televisi Teh Botol Sosro versi �Segar Alami�. Hasil dari penelitian menegaskan
bahwa dengan analisis semiotika, maka sebuah kreatif iklan dapat diketahui lewat
iklan televisinya. Hal ini dapat dianalisa dari tanda-tanda yang muncul dalam
iklan televisi baik visual, teks, atau audio. Dengan ini dapat disimpulkan bahwa
pemaknaan pesan yang ingin disampaikan oleh TEH BOTOL SOSRO adalah
ingin menyampaikan pesan �Segar Alami�.
| Date Create | : | 09/01/2014 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200651024 | | Collection ID | : | 200651024 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2014 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/analisis-semiotika-iklan-televisi-minumanteh-botol-sosro-versi-segar-alami-1840.html
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